(noun), market + architecture
спец. исследование структуры рынка

Англо-русский словарь. Современные тенденции в словообразовании. Контаминанты. — М. : Флинта : Наука. . 2009.

Смотреть что такое "Marketecture" в других словарях:

  • marketecture — (mar.kuh.TEK.chur) n. 1. A new computer architecture that is being marketed aggressively despite the fact that it doesn t yet exist as a finished product. 2. The design and structure of a market or a marketing campaign. Also: marchitecture.… …   New words

  • marketecture — A completely fictional architecture diagram of a company s product, festooned with marketing buzzwords. Used to woo investors and customers. This marketecture diagram bears no resemblance to what we re actually building …   Dictionary of american slang

  • Marchitecture — (or Marketecture) is a portmanteau of the words marketing and architecture. The term is applied to any form of electronic architecture[clarification needed] perceived to have been produced purely for marketing reasons. It may be used by a vendor… …   Wikipedia

  • Hardware — 2000 compliant Alt Tab annotated reality Beowulf cluster BYOD chip chip graffiti computational grid …   New words

  • Marketing — ad creep advergame advermation advertecture advertorial alpha pup bandit sign barnumize …   New words

  • Programming and Software — 2000 compliant 9999 bug aftcast Alt Tab application service provider apps on tap beerware B …   New words

  • architectural myopia — n. Building design that emphasizes distinctive, attention getting features over practical concerns or simple aesthetics. Example Citations: Have you ever looked at a bizarre building design and wondered, What were the architects thinking? ...You… …   New words

  • hype cycle — n. A sequence of events experienced by an overly hyped product or technology, including a peak of unrealistic expectations followed by a valley of disappointment when those expectations aren t met. Example Citations: The Hype Cycle was devised by …   New words

  • slideware — (SLYD.wayr) n. A much hyped software product that currently exists only as a series of slides in a sales or marketing presentation. Example Citation: All this may sound like a description of slideware those glowing overhead presentations given by …   New words

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